Horticulture New Zealand is telling our food story

Horticulture New Zealand’s chief executive Mike Chapman talks about the need to share our food story in his latest blog.

“If a tree falls in a forest and no one is around to hear it, does it make a sound? In the past year, we have taken on the challenge of getting our food story out to urban New Zealand and our local and central government politicians. Along the way, we’ve discovered that a lot of people don’t really understand what goes into growing their food.

Horticulture and our growers have fantastic stories to tell, starting with the provenance of the food grown by family businesses, many intergenerational, who produce healthy food and care about the environment. They want to pass on their land and growing operations to their next generation in the best condition possible.Kiran lettuce

Consumers are now, more than ever, wanting to know about their food, where it comes from, and how it is grown. Many consumers are looking for a plant-based diet with healthy fresh food, and that is what we produce in New Zealand: sustainable, environmentally-friendly, healthy food. In New Zealand and many of the countries we trade with, there are high rates of heart disease, obesity, and diabetes, and a healthy diet is associated with helping to address such conditions. We connect with 5+ a day on this, and our vegetable industry runs its own series of promotions to encourage healthy eating.”

Mike Chapman, CEO Horticulture New Zealand
This originally appeared on: http://hortnz.co.nz

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