More Asian Vegetables Being Eaten

Asian Greens 57522

Australians are purchasing more Asian vegetables at the supermarket and green grocer according to the latest Nielsen Homescan study.

Asian vegetable sales jumped 22 per cent in the 12 months ending January 2017.

According to Nielsen, Asian vegetables such as pak choi, bok choy, choy sum, Chinese Cabbage and Chinese Broccoli can be found in one-in-three Australian homes.

Asian vegetables are particularly popular among smaller households of up to two people, with this group of consumers representing nearly half of all sales.

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