BLOG NEWS: Vegetables and fruit now number 3 trend for 2013

Vegetables and fruit are now number 3 in Julian Mellentin’s food, nutrition and health trends for 2013.

Julian is a leading industry expert in the business of food, nutrition and health. Each year he forecasts and analyses trends in these fields.

Vegetables and fruit are number 3 in his 10 Key Trends in Food, Nutrition and Health 2013.

  • New brands based on vegetables and fruit sell at premium prices.
  • As vegetables and fruit are ‘naturally healthy’, adding them to other products give resulting products a healthier image.
  • Consumers know vegetables and fruit are healthy. Worldwide there is more legislation about health claims and people want evidence-based information. Vegetables and fruit have the advantage of an existing strong association with health in the mind of the consumer.
  • Strong scientific research is increasingly showing benefits from eating vegetables and fruit in relation to digestive health, immunity, satiety, sports recovery, glucose uptake and insulin response, energy and mood.

Click here to download a free copy of the poster Fresh New Zealand grown veges – what’s good for your body

Source: http://foodstuffsa.co.za/food-trends-mainmenu-119/new-nutrition-business-mainmenu-121/2630-naturality-super-trend-is-set-to-remain-dominant-in-2013

 

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