Food Focus Project finds food packaging a top concern but food sustainability less so for kiwis

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A partnership between leading life science company Bayer and the NZ Nutrition Foundation (NZNF) has released the insights from its inaugural Bayer Food Focus Projec which took a look into Kiwis’ eating behaviours and food consumption.

The project consisted of two key parts: firstly, an Australasian pilot study conducted by Auckland University of Technology (AUT), using the new innovative Veggie Meter device to establish a benchmark of Kiwis’ vegetable and fruit consumption via a fingertip scan; and secondly, an online questionnaire with 1,346 adult respondents to understand which foods New Zealanders most commonly consume and why.

Findings from the survey indicate that respondents identified the amount of plastic packaging as their top concern when making decisions to purchase food and beverages, with 42% rating it as extremely or very important. However, figures dropped substantially when respondents were asked about environmental sustainability.

To read the full report go here.


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