Why we should eat vegetables every day

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Another big shout out to our growers who continue to grow and harvest great produce to keep us healthy.

This is why we should eat a wide variety of vegetables:

Low consumption of fruit and vegetables is linked to poor health and increased risk of non-communicable diseases (diabetes, cancer, heart disease, osteoporosis, Alzheimer’s, chronic lung disease)[1]. In 2017, 82% of health loss across New Zealand was related to non-communicable diseases, with cancer and heart diseases being the most prominent [2]. In 2017, an estimated 3.9 million deaths worldwide were related to low fruit and vegetable consumption[1] .

Vegetables and fruit have been shown to protect against heart disease, strokes and high blood pressure [1]. There is evidence that fresh produce protects against cancers of the mouth, larynx, pharynx, oesophagus and stomach [3]. These studies have also identified that micronutrients found in fruit can be an effective protector from lung cancer [3].


  1. World Health Organisation. (2019, 11/02/2019). Increasing fruit and vegetable consumption to reduce the risk of noncommunicable diseases. Retrieved from https://www.who.int/elena/titles/fruit_vegetables_ncds/en/
  2. Ministry of Health. 2020. Longer, Healthier Lives: New Zealand’s Health 1990–2017. Wellington: Ministry of Health.
  3. World Cancer Research Fund/American Institute for Cancer Research. Continuous Update Project Expert Report 2018. Wholegrains, vegetables, and fruit and the risk of cancer. Available at dietandcancerreport.org


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