Vision: Ensuring the future health of all New Zealanders by encouraging greater consumption of fresh New Zealand grown vegetables. aims to be the key point of contact for high quality resources and information on fresh New Zealand grown vegetables.


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Fresh New Zealand grown vegetable promotion. has identified gaps and developed strategies to support and enhance the actions of other groups.

Generic vegetable and category-specific information and images include:

  • Recipe ideas
  • Storage tips
  • Nutrition
  • Preparation and cooking
  • Teaching tools
  • Image library

Evidence-based and peer-reviewed generic vegetable activities:

  • Key influencer partnerships
  • Culinary competitions
  • Health promotions
  • Columns and newsletters
  • Recipe leaflets
  • Event participation 

For more information download our Strategic Plan.